And it’s great that it provides access to the complete spectrum of Italy’s wine-making genius. Yet this is where it encounters it’s principal and core difficulty. How do you manage the thousands of exhibitors and visitors that swarm to this veritable ferminating tank of amazingness? How do you satisfy all their needs?

From the exibitors perspective, this show is about business. It has to be. In all truth, Vinitaly’s future success and growth must be built on the strongest possible ‘Business-to-Business’ model.

Slogging away in the vineyard and cellar from one end of the year to the next, whether they be small or large scale makers, every artisan needs these few days face-to-face with existing and potential new business partners and promoters. That the visitors continue to be a mixture of professional and non-professional sippers, actually doesn’t serve to fulfill anyone’s aspirations in attending.

In the heat of debate, while there may be a tendency for some to single out certain stakeholders for blame, simply put, no-one in the wonderful mix should be short-changed, least of all the end consumer.

Under the ever-expanding Vinitaly Umbrella, all that is required is to create the appropriate environments, where each different attendees needs and wishes can be specifically met. Indeed, for those whose wish it is to simply taste the new released creations of their winemaking heroes, they should be actively encouraged to visit.